Independent agency software research • Practical comparisons, not hype
The smarter agency software shortlist

Less tool chaos.
More agency momentum.

CRM, lead follow-ups, funnels, bookings and client workflows — discover what an all-in-one agency platform can actually do, before you commit.

Independent guide • Clear pricing context • No made-up ratings

AGENCY OPERATIONS · ILLUSTRATION
One clearer workflow.
Capture & organize leads01 / CRM
Automate follow-ups02 / Workflows
Book client appointments03 / Calendar
Concept illustration only — not actual product data or performance.
Affiliate & independence disclosure: AgencyMoxxie is an independent entity from HighLevel. We are not an agent or employee of HighLevel and cannot make commitments on its behalf. We receive referral payments from HighLevel when eligible visitors purchase through our links. Opinions here are our own and are not representations, guarantees or statements by HighLevel Inc. or its affiliates. We may earn a commission at no additional cost to you.
What you're evaluating

Software that works across your agency.

HighLevel combines a range of CRM and marketing capabilities. Here's where to start your evaluation — and what to check for your specific workflow.

◎

CRM & Pipelines

Organize contacts, track opportunities and make follow-ups easier to manage.

↗

Marketing Automation

Build workflows for email, SMS, lead nurturing and recurring tasks. Usage fees may apply.

▦

Funnels & Websites

Create landing pages, forms and funnels connected to your marketing workflows.

▣

Booking Calendars

Help prospects schedule appointments and connect booking steps with your CRM.

◈

Client Accounts

Manage multiple client environments, with plan-dependent sub-account limits.

✦

Reporting & AI Tools

Review reporting and optional AI capabilities, including availability and usage charges.

Plans, without the fog

Choose your agency's next gear.

Publicly listed monthly starting prices. Always confirm the final offer, trial terms and included features on the official checkout page.

For lean teams

Starter

$97 / month

For solo operators and smaller teams that want an integrated CRM and marketing foundation.

  • Up to 3 sub-accounts
  • CRM & pipeline management
  • Funnels, forms & booking tools
  • Core automation features
Explore Default Trial Offer ↗
Your supplied default /pro-trial affiliate link; the destination determines which plan and trial are offered. Check before subscribing.
For advanced operators

Founder / $497 Tier

$497 / month

Explore the advanced $497 offer, with its current feature set and eligibility explained by the provider.

  • Advanced agency-focused options
  • Review current Founder offer
  • Check included AI allowances
  • Confirm plan-specific benefits
Explore Founder Offer ↗
Current official Founder page identifies this as the former Agency Pro tier. Confirm current offer details.
Pricing note: Annual billing is available on some plans. SMS, calls, email, AI and optional add-ons can incur separate usage charges. Prices and offers can change. This independent page does not set provider pricing or trial eligibility.
Decision guide

Which plan fits your workflow?

Start with your client-account needs, not the biggest feature list.

ConsiderationStarterUnlimited$497 advanced offer
Public monthly price$97$297$497
Client sub-accountsUp to 3UnlimitedUnlimited, per current Founder page
Primary fitSolo / small businessGrowing agenciesAdvanced agency needs
Core CRM & workflowsIncludedIncludedIncluded, plus Founder-specific features
Optional usage costsMay applyMay applyMay apply

Based on published plan information. Feature availability varies and may change. The $497 Founder offer includes Unlimited features according to its current official page; verify before purchase.

Another way to get started

Want more setup guidance?

Explore the HighLevel Bootcamp offer. The supplied affiliate destination is labeled “30 Day Trial HighLevel Bootcamp”; verify the exact promotional terms and eligibility on that page before enrolling.

Explore Bootcamp Offer ↗
A better buying process

Three checks before you sign up.

Map your workflow

List your lead sources, client accounts, booking needs and follow-up steps.

Check the real cost

Compare plan fees plus expected SMS, email, calling, AI and add-on usage.

Test what matters

Use an eligible trial to validate your actual workflows, not just the feature list.

Frequently asked questions

Questions worth asking.

Is AgencyMoxxie the official HighLevel website?

No. AgencyMoxxie is an independent affiliate publisher. The buttons lead to provider pages and may earn us referral commissions.

Is there a free trial?

The public pricing page currently describes a standard 14-day trial. A separate Bootcamp affiliate link is labeled as a 30-day offer, but availability and terms must be verified on that destination. We do not create or guarantee any trial offers.

Are there extra costs beyond the subscription?

Yes, usage-based charges can apply for phone, SMS, email, AI services and add-ons. Check the provider's current pricing and usage documentation.

Should I choose Starter or Unlimited?

Starter may suit smaller setups with up to three sub-accounts. Unlimited is aimed at agencies that need more client sub-accounts. Choose based on your actual operations and budget.

What if I already have an account?

Existing users can review upgrade offers through the official in-app destination. Upgrade eligibility and referral credit are determined by the provider.

Does this website guarantee business growth or income?

No. Software outcomes depend on implementation and circumstances. We make no guarantees about revenue, leads or business performance.

Ready to simplify your stack?

Compare the official plans, check the costs and explore an eligible trial when you're ready.

Explore Official Pricing ↗